This policy was last modified on November 17, 2021.
obtain through your use of the Internet sites, applications, and online services (the “Site“)
operated by, controlled by, or affiliated with Yellow Walls (collectively, “YW,” “we,” “us,” or
Table of Contents
- Collection of Data
- Use of Collected Data
- Third-Party Websites
- Sharing of Collected Data
- Transfer of Collected Data
- Data Security
- Data Retention
- Children and Parents
- Our “Do Not Track” (DNT) Policy
- Your Data Preferences
- Contact Us
1. Collection of Data
We collect data from you in several different ways on the Site, including personal data and data
about your use of the Site which does not identify you personally. Personal data means information,
or combination of information, that can reasonably be used to identify you personally (such as your
name, phone number, address, and email address).
We collect personal data that you voluntarily provide to us.
We collect personal data that you voluntarily provide to us (such as when you submit an inquiry), including name, email address, and any other data you choose to provide.
We automatically collect data about your use of the Site.
When you access and use the Site, our technology and tools may automatically collect and record certain data about your use of and interaction with the Site that does not identify you personally (such as your IP address, browser type, the make and model of device used to view the Site, unique device identifiers, the referring webpage, pages visited, and search terms).
We also use various tracking technologies (such as cookies and pixel tags) to collect data about your use of and access to the Site. Cookies are small data files stored on your hard drive or in device memory by websites you visit, applications you use, or advertisements you view and help us improve the Site and your experience on the Site. Pixel tags are electronic images that generate a generic notice of a visit to the Site and are used in conjunction with cookies to anonymously track activity on the Site by a particular browser.
Third parties may also automatically collect data about you.
2. Use of Collected Data
We use the data we collect to assist in the administration and operation of the Site and to provide
you an efficient, meaningful, and customized experience.
We may use data to:
- Fulfill our obligations with respect to the reason you voluntarily provided the data (such as responding to an inquiry);
- Allow you to participate in certain features of the Site;
- Improve the Site or our products, events, and services and for other business or commercial purposes;
- Optimize your experience on the Site (such as troubleshooting technical programs or storing your preferences);
- Carry out any other purpose described to you at the time the data was collected; and
- Carry out any other purpose with your consent or as permitted by law. Additionally, we may use data for marketing purposes to:
- Provide you with additional information regarding products, events, and services from Yellow Walls via email or through advertising on various social media platforms or websites (both desktop and mobile) that you may visit; and
- Develop, improve, and target our promotional messaging to you and others via retargeting, online behavioral advertising, and use of social media platform tools for advertising (such as creation of Facebook Lookalike Audiences).
3. Third-Party Websites
Through your use of the Site, you may access, directly or indirectly, other websites or services,
including from our service providers, business partners, and other third parties, in each case, that
are not owned or controlled by us. Data collection and use by those third parties is subject to the
policies of those third parties.
4. Sharing of Collected Data
We may share the data we collect as follows:
- With our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership;
- Allow you to With our service providers that perform services for us (such as e-mail and mobile marketing, analytics, and web hosting); in certain features of the Site;
- With our sponsors or event partners in connection with certain ticketed events;
- With government or law enforcement officials or private parties (including our legal or other professional advisors) as we determine, in our sole and absolute discretion, is necessary or appropriate to respond to claims or to comply with legal processes, laws, regulations, or ordinances, or to prevent or stop illegal, unethical, or actionable activity;
- In connection with, or during negotiations of, any merger, acquisition by another company, or sale of all or substantially all of our business or assets; and
- With your consent or at your direction.
5. Transfer of Collected Data
6. Data Security
We use commercially reasonable technical and organizational measures to help secure and safeguard your data in our possession. However, no data transmission over the Internet is completely secure and no security mechanism is impenetrable. Therefore, although we take steps to protect your data, we cannot guarantee the security of the data that we collect from you or the security of our servers or the Site. By accessing the Site, any transmission of data is at your own risk and you agree to assume all risk in connection with data sent to us or collected by us.
7. Data Retention
We retain data only as long as necessary in light of the purpose(s) for which it was originally collected. Please note that we may retain your data for longer periods of time as necessary to comply with our legal obligations or respond to governmental authorities.
8. Children and Parents
We respect children’s privacy. We do not target or knowingly or intentionally collect personal data from children under the age of 13. By using the Site, you have represented and warranted that you are either at least 18 years of age or using the Site with the supervision of a parent or guardian. If you are under the age of 13, you may not use the Site.
9. Our “Do Not Track” (DNT) Policy
Some websites have “do not track” features that allow you to tell a website not to track you. We do not currently respond to those signals or any similar mechanisms transmitted by web browsers.
10. Your Data Preferences
If you no longer wish to receive communications from Yellow Walls, please follow the instructions in the emails to opt-out from receiving such messages in the future.
Cookies, Pixel Tags, and Other Similar Tracking Technologies